Sell my house Fast. That is what people seem to want.
Naturally, they want the most money and the smart ones want the new owner to be happy after they move in. That often means a lot less problems later on!
But most homeowners want their home to be on the market as short a period of time as possible with a minimum of fuss and disruption to their family.
To do this, you need four prime ingredients:
Price
Accessibility
Condition
Exposure
Price is listed first because it is probably the most important. In this day of information literally at our fingertips, home buyers can be as knowledgeable as their Realtors when it comes to price… and more importantly – overpriced listings!
Nobody will be fooled and you will be the one that pays!
As tempting as it is to over-price your home, limiting the accessibility for it to be shown to potential buyers is the most common mistake I find. Look at it this way: Home Buyers usually schedule their home tours in groups of listings. They frequently take time away from work and must coordinate with their Realtor to visit the inside of the home. By asking them to reschedule or causing them to go extraordinary effort to see your home can mean they end up dropping it from their list.
And if they can’t see it, chances are they will not buy it!
The condition of a home often tells the Buyer how well the home was cared for. A tidy home bespeaks care and appreciation. A messy homes tells a different tale. And as far as smells – whether is from the family dog, a litter box, or a cooking experiment – keep them off the menu.
Remember, you want the Buyers to come inside, not run back out holding their nose!
That leaves the one thing that sets good Realtors apart from the mediocre – exposure. It is not enough to have one Open House and mail out postcards to the neighbors anymore. Today’s successful marketing exposure demands reaching the largest number of potential Buyers in the shortest period of time!
Make certain your Realtor knows who the potential Buyers are, where they come from, and a little bit about their needs and wants. If they don’t know that, how on earth will they ever find them?
Oh, and one more thing – All of this must be accomplished in a matter of a few weeks!
I will go into detail on each of these four items – Price, Accessibility, Condition, and Exposure – in my next four posts.
This will make the difference between maybe I will sell my home eventually and I want to sell my house FAST!
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